So here’s the deal…
For the past few months, I’ve been using my Simple Outbound Method to consistently book meetings (see screenshots below) for B2B businesses that are ready to grow and expand.
It’s a method based on a proven model, with some of my unique tweaks to fit today’s extremely crowded outbound space (and I’m confident it will work for the next few years).
All I did was focus on just these 2 areas:
list.
Who are you targeting?
How are you building your lists?
What are the intent data points?
value proposition.
Are you speaking to your ICP?
Can you solve the burning pain your ICP is facing?
Do you have something that your ICP is looking for?
Now you may think, that looks too simple.
You’re right.
It can be that simple.
I was skeptical too, yet recently when I helped Client M, he went from:
Before
no proven offer
no case studies
no existing lead gen efforts
After
… plus a 75% conversion rate into meetings.
I didn’t try to focus on everything.
I didn’t test different kinds of subject lines, CTAs, or first-liners.
I didn’t spend hours looking into every lead, trying to personalize every single message.
And that’s why most B2B businesses are still drowning in the sea of information and struggling to make their outbound campaign work.
Maybe you’ve tried various ways:
Bought a couple of emails
Tried different scraping tools
Did the dreaded cold emailing
Outsourced to SDRs or an average outbound agency
But nothing worked.
And here’s why:
Tendency to over-complicate the process
Scattered effort that doesn’t move the needle
Lack of the know-how to run a successful outbound campaign
Maybe you’re wondering…
Have I used it for myself to generate business?
Of course! Just take a look at the amount of response I get after nailing my Simple Outbound Method:
Set up domains
Warm up IP address & email accounts
Diversify email senders among SMTP, Google, and Outlook
Configure technical setup for optimal deliverability.
End goal? Ensure your ICP receives your emails in their primary inbox.
Reverse engineer case studies
Identify offer, promise, and value propositions
Brainstorm & select playbooks
Build highly-targeted lists
Enrich data points with 100+ data providers and enrichment tools like Clay, LeadMagic, Prospeo, OpenAI, Apollo, and more…
End goal? Ensure you reach the right prospects.
Craft highly personalized emails at scale with GPT
Turn recent actions of your ICP into conversation starters
Turn unheard pains into a trust-building engine
End goal? Ensure your ICP asks for a good time to talk.
Test different value propositions and lists before scaling
Track campaign performance and deliverability
Manage inbox and calendar
End goal? Ensure you get more, better meetings.
Copywriting Agency — generated 2 PRs in 30 leads, dozens of MQLs & SQLs like Jim Kwik, Jay Shetty, Cleverly, Salt Chamber, AmRelieve, and more…
Marketing Agency — 6-11%+ positive reply rate on LinkedIn
AI Automation Agency — generated 1 PR per 350 leads, 5 meetings, 41% LinkedIn connection and 45%+ reply rate.
Amazon Management — generated 1 PR per 342 leads, 15%+ LinkedIn connection and 20%+ reply rate.
Internal Campaigns — generated 1 PR in 35 leads, 208 leads, 100 leads, 105 leads, etc.
If you were to do this yourself, you probably have to subscribe to multiple tools and handle the playbooks and technical setup yourself, on top of your daily operations.
What happens after we warm up an email account? What happens after we build a list? What happens after a lead replied?
They are covered by our robust operating system integrated between tools to make sure that your data doesn’t work on silo!
What happens after we warm up an email account?
What happens after we build a list?
What happens after a lead replied?
They are covered by our robust operating system integrated between tools to make sure that your data doesn’t work on silo!
We’re relentless problem-solvers. When challenges arise, we don’t back down—we dive in, resolve the issue, and keep driving your project forward.
Our focus is always on getting results and maintaining momentum.
We’re honest about our strengths and limitations. We understand what it takes to create a successful campaign and are fully committed to putting in the hard work to deliver.
No shortcuts, just real dedication.
We’re the kind of partners you can count on—any time, every time. When you need support, advice, or a solution, we’ll be there.
Even if it’s not outbound—if we know someone who can help you, we’ll connect you to them.
“I was impressed by Leonard's professionalism, positive attitude, responsiveness, and persistence. He has solid communication, organization, and time management skills, plus a strong work ethic. He's got writing skills and soft skills that make it easy for any client to work with Leonard.”
— Maggie Dean, Project Manager at Mirasee.com.
“Leonard was professional and inquisitive. He asked many probing questions to find the crux of the marketing issue I had. His consultation was comprehensive and gave a good understanding of the data scraping tools and also gave some advice on how to further hone in on my target audience.”
— Jeff Zhen, Business Development Manager at TalentKraft.
“His insights into personalized messaging, audience targeting, and relationship-building were invaluable. He understands the nuances of LinkedIn networking and has a talent for crafting outreach strategies that feel genuine and effective—not just another sales pitch."
— Melverick Ng, Founder at Nexius Labs
US$3,500 upfront.*
US$200 per meeting booked.
*for the first three months.
If you want to work with us, great.
We’ll give it our all to deliver the results you’re looking for. But if you feel after three months that it’s not the right fit—just say “no hard feelings”.
We get it.
You can walk away, no strings attached.
Do nothing.
Continue to hire expensive SDRs, pay huge retainers for an average outbound agency, or spend hours building generic lists.
Take the DIY route.
Spend months, or even years figuring out how to build an email outreach infrastructure from scratch. Navigate the steep learning curve, hit the same walls I’ve hit, and tackle every obstacle as you try to piece it all together on your own.
Skip the headaches.
Leverage our tech stack and our Simple Outbound Method to launch high-performing cold outbound campaigns. We'll take care of the setup, execution, and optimization… so you can focus on closing deals and growing your business.
The choice is yours.
But your next step can determine how quickly you reach your goals.
US$3,500 upfront.*
US$200 per appointment.
*for the first three months.
Min. 3 months.
After the first 3 months, we’ll have a performance review. And that’s where we’ll decide.
In today’s email deliverability landscape, it’ll take at least 21 days to launch our first campaign.
We adhere to the best practices that keep your domains and email addresses out of trouble.
We’ll send the lists and scripts to you and your team for approval. For other campaign details, you can refer to the client portal in Smartlead.
You’ll have access to the client portal in Smartlead which tracks every single number of the campaign.
If you've read the information and questions above just click on the button below to book your call.
onten labs scales agencies from one to ten.
Copyright© 2025. All Rights Reserved.
onten labs scales agencies from one to ten.
+65 9136 8536
Copyright© 2025. All Rights Reserved.